Christine Sanders is the founder of LISO Strategy, a consultancy operating at the intersection of creativity, audience engagement, and business strategy. With editorial and business experience spanning BuzzFeed, The Wall Street Journal, MTV, and Food Network, she has built a career helping major media brands grow audiences, launch original editorial content franchises, and drive measurable revenue growth through content storytelling and operational excellence.

As Head of Editorial Identity Channels & Branded Content at BuzzFeed, Christine oversaw a bi-coastal team of producers, creatives, strategists, and project managers while scaling one of the company’s channels to the #1 position in the portfolio. She doubled CPMs, increased YouTube revenue year over year, delivered a 4x return on production investments, and led the launch of successful original series and innovative branded products across video, social, events, and AI-driven products.

Previously, as Director of Branded Video Production at The Wall Street Journal, Christine managed a multi-million dollar production budget and led award winning branded campaigns recognized by Cannes Lions, Webby, and Ad Age. Her work consistently balanced creative content with operational efficiency, increasing output while reducing costs and outperforming benchmarks.

Known as a strategic leader and culture builder, she combines data driven decision making with creative instinct to shape long term growth opportunities for her clients. She received her B.A. in journalism and mass communications from New York University.

Awards